Tuesday, 18 August 2009

Shake it like a polaroid picture!

High Street shop Urban Outfitters are setting up a worldwide campaign to try and get Polaroid to produce instant film cameras again.

The end of polaroid cameras was announced earlier this year.
The Urban Outfitters campaign is also being launched with The Impossible Project.
The Impossible Project purchased all of the Polaroid equipment before the factory closed.

The team are hoping to have Polaroid cameras back by 2010 and the campaign is being launched this week.
Urban Outfitters stores in New York,L.A and London will launch limited edition polaroid camera kits this week.
The kits contain preserved 779 film and one 600 classic polaroid camera.
The launches are going to be synchronised.

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