Thursday, 27 August 2009

Because you're worth it!

Cheryl Cole has been announced as the new brand spokesperson for L'Oreal.
Cheryl will also feature in it's campaign for their new hair care range Elvive Full Restore 5.
The new range is going to be launched in September and was developed after L'Oreal research found out that British women shared 5 common hair concerns.
Full Restore 5 aims to strengthen, soften, thicken, revitalise and add shine.
L'Oreal said they decided to choose Cheryl for the campaign as she is "glamorous, stylish and a talented young woman whose warmth and charm has captivated the nation and helped to establish her as an inspiration to women throughout the UK."

1 comment:

  1. I hope L'Oreal demand she dye her hair back to the way it was. I don't like this goth look.
    So happy for her though; what a great spokeswoman!